Action Day Evolution: grow what already works

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After three editions of Action Day, we decided it was time to evolve—and reinvent—the format.

Because today, businesses need more than just leaving an event with a few interesting ideas. They need to return to the office with practical insights, the right questions, and a clear direction for turning innovation into action.

That's exactly why Action Day Evolution was created.

An afternoon designed for entrepreneurs and managers who want to grow without necessarily reinventing their entire business—by building on what already works: their distinctive strengths, core capabilities, and flagship products or services.

At the heart of the 2026 edition is The Third Way of Innovation: a pragmatic approach that encourages companies to create new opportunities around the core of their offering through complementary services, customer experiences, relationships, and solutions that strengthen value and competitive advantage.

Through business case studies, keynote speeches, LEGO® Serious Play®, and a collaborative workshop, participants will follow a practical journey to explore innovation from a fresh perspective, understand the methodology behind it, and immediately apply it to their own business.

By the end of the event, they won't leave with just inspiration and new connections. Every company will take away a structured framework for reflection, practical tools, and tangible growth opportunities to develop further.

Innovation doesn't always have to start with a revolution.

Sometimes, it starts with what you already do best.

Join Action Day Evolution and turn your company's potential into its next step.

Discover the full programme and reserve your ticket at www.actiondayagire.ch.